About Arrowood

Arrowood Suite

Comprehensive hospitality consulting and management solutions tailored for hotels and resorts.

Axtion App

Innovative hospitality technology designed to optimize hotel operations and elevate guest experiences.

Who We Are

Crafting Exceptional Hospitality Experiences

At Arrowood, our mission is to redefine hospitality through innovation, operational excellence, and luxury experiential services. We are committed to delivering exceptional guest experiences, optimized operational performance, and measurable revenue growth for our clients.

Arrowood is a leading hospitality consulting, management, and training firm dedicated to transforming hotels, resorts, and boutique properties across Malaysia and the region. We provide a full range of consulting, operational management, and staff development services for the hotel, lifestyle, tourism, and experiential hospitality sectors.

Integrity

Creativity

Service Excellence

One Firm, Integrated Expertise

Arrowood is a fully integrated hospitality consultancy and management firm, meaning our rigorous quality standards apply across every project, regardless of size or location. Our team of experts works in cohesive, cross-functional groups, combining consulting, management, and training expertise to tailor solutions for each client’s unique needs.

Vision

To be the market leader in Hospitality Consulting & Management.

Mission

Our mission is to revolutionise the hotel industry by introducing unique and valuable solutions.

Sectors We Serve

Arrowood operates across four main sectors of hospitality. By combining consulting, management, and training, we ensure operational excellence, revenue optimization, and unforgettable guest experiences.

Hotels

City hotels, resorts, boutique properties, and alternative accommodations.

Lifestyle & Serviced Living

Luxury serviced apartments and lifestyle-focused accommodation.

Tourism

Destination planning, experience enhancement, and operational advisory.

Experiential Hospitality & Events

Integrating arts, music, and creative experiences into hospitality operations.

Guests Reviews

Meet The Team

Adrian Praveen
Chief Executive Officer

Founder of Arrowood, Adrian has been in the Hospitality Industry for 15 years. He has worked in groups like Shangri-La and Starwood Hotels & Resorts. Hotels he has worked at include Traders Hotel Penang, Traders Hotel Kuala Lumpur, St. Regis Hotel Singapore, G Hotel Penang and Olive Tree Hotel Penang. During his prime time in G Hotel, Adrian has built up his position in Sales & Marketing from Business Development Manager to Director of Business Development. From there, he pursued his position in Olive Tree Hotel as Director of Sales & Marketing and was one of the youngest to have held the position in the country. Adrian is passionate and has proven himself as a successful leader in his career in Sales & Marketing.

Jessica Lee
Business & Talent Development

Jessica has worked in the Emirates Airlines for 5 years in Dubai. She holds a degree in Hospitality & Tourism and has worked with a few Education Institutions majoring in grooming standards and providing excellent services. Throughout her journey, she is recognized as an extrovert, a ‘people person’ who particularly enjoys interacting with others. Jessica has the ability to motivate and inspire employees with her honest and modest leadership skills. Jessica is responsible as an advisory in effective cost management and is responsible in employee retention and development.

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