Feasibility Services
Feasibility services evaluate the commercial viability and suitability of a hotel, resort, or boutique property, providing a robust foundation for strategic decision-making. An Arrowood feasibility study is recognized for its quality and precision, trusted by investors, developers, and operators alike.
What we deliver:
- Market analysis & project screening
evaluating demand generators, local supply, and competition
- Feasibility study
detailed economic viability assessment for investment, financing, or operational planning
- Investment analysis
ROI calculations based on estimated development or acquisition costs
- Scenario & sensitivity review
assessing risks, contingencies, and alternative strategies
- Tourism & experiential hospitality studies
including resorts, boutique hotels, event spaces, and leisure projects
What you gain:
- Access to an international exposed team with expertise across multiple hotel segments
- Insights from numerous successful projects and luxury-focused properties
- Strong industry network for operators, investors, and financiers
- In-house data analytics team providing accurate supply-demand insights
- End-to-end capabilities from feasibility to pre-opening guidance
Our Successful cases:
Ideal Property Group
Service Provided: Hotel Assessment
Client: Ideal Property Group
Location: Penang
Overview:
Our client has entrusted us with the task of exploring strategies to reopen the resort successfully. This resort has 72-rooms with a range of Food & Beverage Outlets, Grand Ballroom, Swimming Pool, Gym and an outdoor activity area.
Operator Search
Finding the right operator is critical to ensuring operational excellence and brand alignment. Arrowood’s operator search services identify the most suitable management companies or franchise partners for your property.
We can support you with:
What we deliver:
- Operator profiling
matching your property with compatible hotel operators
- Market assessment
identifying top-performing operators within the region or brand segment
- Franchise & management recommendations
evaluating options for branded vs independent operations
- Contract advisory
reviewing management agreements, fees, and performance benchmarks
What you gain:
- Access to a curated network of global operators
- Reduced risk and faster decision-making
- Tailored recommendations based on your asset type, positioning, and strategy
- Expertise in both luxury experiential and boutique hotel markets
Our Successful cases:
Metrio Group
Service Provided: Consultancy (Brand Negotiation)
Client: Metrio Group
Location: Penang
Overview:
This hotel comprises of 144 designed rooms. We have been engaged to negotiate for a suitable franchise brand. The Vortex Hotel is situated within Vortex Business Park in Batu Kawan, Penang, a thriving hub for industrial and commercial activities. This positioning aligns with the area’s transformation into an economic and lifestyle center, providing seamless connectivity and modern infrastructure.
Imperio Group
Service Provided: Consultancy (Brand Negotiation)
Client: Imperio Group
Location: Kedah
Overview:
This hotel comprises of 178 designed rooms. We have curated a range of exceptional dining experiences through the restaurants and added to the leisure amenities with a spacious swimming pool. Additionally, we are excited that Arrowood had successfully negotiated with Ibis Styles, a renowned brand in the hospitality industry, to enhance the hotel’s appeal and create a distinctive guest experience.
Asset Acquisition
Arrowood provides advisory for acquiring hotel or resort assets, helping investors make informed, data-driven decisions.
What we deliver:
- Target identification
sourcing potential acquisitions aligned with your strategy
- Due diligence support
financial, operational, and market review
- Valuation advisory
accurate appraisal for negotiation and investment decisions
- Transaction support
assisting with bid preparation, negotiation, and deal closing
What you gain:
- Expertise in both local and international hotel markets
- Minimization of acquisition risk through comprehensive analysis
- Guidance through complex deal structures and financing options
- Strategic recommendations to maximize ROI
Pre Opening
Pre-opening services ensure a smooth transition from construction to fully operational hotel, optimizing every aspect of the property before guests arrive.
What we deliver:
- Critical Parth
Outlining essential task that must be completed in sequence.
- Operational setup
SOP development, PMS configuration, OTA & system setup, staffing and recruitment
- Financial Setup
pre-opening budget, capex & opex, vendor selections
- Pre-opening training
immersive programs for front office, housekeeping, F&B, and management
- Marketing & distribution strategy
pre-opening campaigns and OTA setup
- Quality & compliance audits
ensuring brand standards and statutory requirements are met
What you gain:
- Accelerated operational readiness and reduced time-to-market
- Staff fully trained and aligned with luxury experiential service standards
- Comprehensive pre-opening strategy that maximizes first-year performance
- Risk mitigation through expert oversight and audit
Our Successful cases:
Tropics Eight
Service Provided: Pre Opening
Client: Tropics Eight
Location: Penang
Overview:
The client has engaged our consulting services after converting office units into hotel rooms, resulting in a total of 88 suite rooms. Our role encompasses overseeing the entire renovation project, hotel setup, business development, and the operational management of the hotel.
La Vie Hotel
Service Provided: Pre Opening
Client: La Vie
Location: Penang
Overview:
Our client has entrusted us with the task of launching their hotel. Our responsibilities encompass overseeing the complete renovation project, establishing the hotel, cultivating its business, and managing the day-to-day operations effectively
All In Hotel
Service Provided: Pre Opening
Client: All In Hotel
Location: Perlis
Overview:
Arrowood provided comprehensive pre-opening consultancy and ongoing
management services for All In Hotel, one of the top hotels in Perlis. Our team was tasked with creating a strong foundation for the hotel’s success, from strategic planning to staff training and operational setup. Since opening, the hotel has consistently exceeded expectations, achieving strong financial performance
Hotel Management
Arrowood’s hotel management services combine operational excellence, strategic guidance, and experiential hospitality to maximize asset performance.
What we deliver:
- End-to-end hotel management
from daily operations to strategic planning
- Revenue management & distribution
maximizing ADR, RevPAR, and occupancy
- Guest experience optimization
elevating service standards and loyalty programs
- Operational audits & performance monitoring
continuous improvement of processes
What you gain:
- Peace of mind through expert management of all operational aspects
- Increased profitability and asset value
- Access to Arrowood’s global network and industry best practices
- Luxury experiential service that enhances brand positioning
Our Successful cases:
FUHotel
Service Provided: Management
Client: FUHotel
Location: Penang
Overview:
Our client enlisted our services to spearhead the opening and ongoing management of their 88-room hotel, which has consistently stood out as one of the most profitable establishments in the area. This modern hotel is equipped with innovative amenities, including features like remote-controlled water-closet and automated curtain systems, enhancing the overall guest experience
Wellesley Hotel
Service Provided: Management
Client: Wellesley Hotel
Location: Penang
Overview:
Arrowood has been entrusted with the management of Wellesley Hotel. Our mandate includes enhancing operations, refining guest experiences, and strengthening the hotel’s market positioning. With Arrowood’s expertise in hospitality management, we are committed to elevating Wellesley Hotel into a distinguished destination in Penang.
All In Hotel
Service Provided: Management
Client: All In Hotel
Location: Perlis
Overview:
Arrowood provided comprehensive pre-opening consultancy and ongoing
management services for All In Hotel, one of the top hotels in Perlis. Our team was tasked with creating a strong foundation for the hotel’s success, from strategic planning to staff training and operational setup. Since opening, the hotel has consistently exceeded expectations, achieving strong financial performance
Training and Development
Arrowood’s training and development programs empower hotel staff and management to deliver luxury experiential hospitality.
What we deliver:
- Operational Training Programs
Our operational training programs are designed to ensure seamless hotel operations across all departments. Staff learn best-in-class operational procedures, efficiency techniques, and guest service excellence. The STAR module equips your team to respond effectively to unexpected situations, enhancing safety, security, and guest satisfaction. Management staff gain skills to supervise, coordinate, and optimize departmental performance, ensuring every operation reflects the brand’s luxury experiential standards.
Benefits:
- Streamlined daily operations with higher efficiency
- Staff capable of handling complex or emergency situations confidently
- Enhanced guest satisfaction and consistency in service delivery
- Revenue Training Programs
Arrowood’s Revenue Training Programs equip your hotel teams with the knowledge and tools to maximize revenue across every department. Beyond traditional sales techniques, this program covers strategic revenue management, dynamic pricing, upselling, and channel optimization. Staff are trained to identify and act on revenue opportunities in real time, from direct bookings to OTAs, while management teams learn data-driven approaches to optimize occupancy, ADR, and RevPAR. The STAR module ensures teams remain alert and responsive, enabling them to maintain service quality while pursuing revenue growth.
Benefits:
- Maximized revenue and profitability across all hotel departments
- Empowered staff capable of upselling and increasing guest spend
- Actionable insights for management to drive occupancy, pricing strategy, and revenue performance
- Aligned operations and service excellence with revenue goals
- Marketing Training Programs
Marketing training equips your team with practical tools to promote your property, attract guests, and enhance brand presence. Staff learn how to create memorable guest experiences that drive word-of-mouth, social media engagement, and loyalty. Management gains skills in strategic marketing, online channel optimization, and campaign execution, ensuring your hotel is positioned as a luxury experiential destination.
Benefits:
- Stronger brand positioning and visibility
- Increased bookings through effective promotion and marketing strategies
- Enhanced engagement with guests, both on-property and online
- Leadership & Management Development
Our leadership programs develop capable, confident, and strategic hotel leaders. We focus on decision-making, team motivation, conflict resolution, and operational oversight, ensuring leaders can drive efficiency, revenue growth, and service excellence. Leaders are trained to instill a culture of luxury experiential hospitality, empowering staff and improving overall property performance.
Benefits:
- Strong, cohesive leadership teams that inspire staff
- Improved operational efficiency and revenue performance
- Leaders who maintain service excellence and guest satisfaction at all levels
- Finance & Accounts Training Programs
Arrowood’s Finance & Accounts Training Programs provide hotel teams with the expertise to effectively manage financial performance and operational budgets. This program covers cost control, departmental budgeting, financial reporting, profit analysis, and compliance, enabling staff and management to make informed, data-driven decisions. Participants learn to monitor key metrics such as departmental expenses, cost-per-occupied-room (CPOR), and overall profitability, while the STAR module equips teams to maintain accuracy and alertness under operational pressures. Management gains the tools to align financial performance with strategic objectives, ensuring the property delivers consistent profitability.
Benefits:
- Improved financial literacy across all departments
- Better cost control and budget management
- Enhanced profitability and operational efficiency
- Management empowered to make strategic, data-driven financial decisions
- Accurate and timely financial reporting to support operational and investment decisions
Arrowood Suites
At Arrowood Suites, we provide a curated range of premium products designed exclusively for the hospitality industry, including guest amenities and high-quality linens. Our amenities, from luxurious toiletries to eco-friendly essentials, are thoughtfully selected to elevate the guest experience while supporting sustainability goals. Our linens, including bed sheets, towels, and bathrobes, are crafted for exceptional comfort, durability, and aesthetic appeal. What sets Arrowood apart is our deep industry insight, which allows us to understand the unique challenges of hoteliers. We go beyond supplying products by offering tailored solutions that align with your brand’s identity and guest expectations, ensuring an unparalleled level of customization and service.
AxtionApp
Introducing groundbreaking ways for hotel management that are set to revolutionize the industry landscape. Through our innovative approach, we’re reshaping the way hotels are managed, combining expertise from both the hotel industry and technology. By leveraging industry-specific knowledge, we’re unlocking new opportunities for hotels to enhance guest experiences, optimize operations, and drive profitability. This solution addresses key challenges faced by hotels today, from customer service to operational efficiency. Join us as we lead the charge in transforming hotel management and setting new standards for success in the hospitality industry.
