ArrowConsultancy is our advisory service. Arrowood is a Boutique Hotel Consultancy firm that provides a wide range of advisory services to owners of Hotels, Hotel Investors and Hospitality Asset Managers of Independent Hotels. The consulting services consist of an Assessment, Consultancy and Pre-opening for new Hotels.
ArrowConsultancy Analysis
As Hospitality Consultants, we provide an analysis Hotel advisory service which is divided into 2 areas, Assessment of a new Hotel or a Hotel which is currently in operation. If an Owner is looking at building Hotels, they can engage Arrowood to perform an assessment of the building plans. This is one of the most important steps prior to building or developing a Hotel as it assesses the overall market viability of the Hotel project. From this, we will then propose the business model, and layout of the Front of House (Lobby, Front Office, Food & Beverage and Conference Centers) and Back of House (Loading bays and storage) to ensure that the Hotel operations run smoothly and the space is optimised. This can also be used for Owners who are looking at refurbishing or renovating their Hotel. For Hotels in operations, the assessment is done on 3 important areas Sales & Marketing (Consisting of channel strategy, custom strategies, ancillary services, business planning, and business strategies. All strategies would not be a cookie cutter approach), Human Resources (Employee culture, trainings and Standard Operating Procedures) and Finance (Hotel investment cost and a projections).
As Hotel Consultants, we understand that not all Hotel Owners are looking for a long-term engagement hence, the assessment would be a one-time engagement and a report would be produced within 30 working days. Arrowood’s ArrowConsultancy would also prepare a presentation of the report and findings to the Hotel Owners, Hotel Investors and Hospitality Asset Managers.
Hotel Consultancy
From the analysis, the Hotel Owners have the option to engage Arrowood to consult for them. Depending on the type of service and size of the Hotel, Hotel Owners can engage Arrowood for a period of 6 to 9 months which we actually work with the Hotel Management or Consultants (Architects and Interior Designers) in executing the analysis report and providing options or solutions should Hotel Owners face a roadblock in implementing the ideas proposed in the analysis report.
Hotel Pre-Opening
Commonly known in the Hospitality Industry, opening a Hotel is not an easy task as it involves a lot of planning and execution of plans within a certain timeframe. The longer it takes to open a Hotel, the more revenue is lost as the Hotel cannot open for business. During the last phase of construction and approximately six (6) to nine (9) months before the soft opening of the Hotel, Arrowood will execute the following pre-opening services,
* Developing a critical path
* Preparing a Budget
* Preparing a Marketing Plan
* Preparing a list of Operating Supplies and Equipment
* Recruitment of the Hotel team
* Developing a manning guide and organisational chart
* Preparing of Standard Operating Procedures (S.O.P’s) and Policy & Procedures (P&P’s)
* Training & Coaching
Upon commencement of Hotel operations, Arrowood’s team will provide support, supervision and guidance to ensure a smooth flow of Hotel operations and excellent customer service is rendered which will increase customer satisfaction. Once there is customer satisfaction, the Hotel will have customer loyalty.
Arrowood is able to assist Hotel business owners in developing a feasibility analysis through its analysis services, ArrowConsultancy. Hotel consultancy for the development of new Hotels or Consultancy for existing hotels in executing the correct strategies. Using our expertise, our pre-opening services would enable owners to save time and cost when we are able to open the Hotel within the specified timeframe. In summary, Arrowood provides Hotel Owners with comprehensive solutions and custom solutions with the flexibility to choose which form of service is more suitable as an alternative to a fixed long-term engagement.
