I am often asked a common question when I attend events: Are you in the wood business or selling furniture? This question arises when I introduce myself as representing Arrowood. Sometimes, people even confuse Arrowood with Arrowhead, which has led to me being mistakenly introduced as Adrian from Arrowhead on multiple occasions. However, when I correct them, it always results in laughter and serves as a great ice breaker according to Adrian Praveen, Founder of Arrowood.
Let’s start by clarifying what Arrowood is all about. Have you ever noticed how the name sounds like a combination of arrow and wood? That’s because it is! But it’s not just a catchy name; it embodies the philosophy of our hotel consulting firm. Imagine an archer pulling back an arrow before releasing it – that moment of tension and reflection before taking action. Similarly, at Arrowood, we believe in pausing to strategize before moving forward. It’s about taking a step back to ultimately take two steps forward.
Now, let’s delve into the symbolism of arrows and wood. When a wooden arrow is shot, it doesn’t follow a rigid, straight path. Instead, it flexes and bends as it moves towards its target, symbolizing flexibility. At Arrowood, we embrace the idea that there are multiple paths to success. We prioritize agility, adaptability, and openness to new approaches while keeping our focus on the ultimate goal – hitting the bullseye.
If you examine our logo closely, you’ll notice the arrow pointing to the right. This arrow isn’t just a design element; it represents our commitment to doing what is right. Integrity is at the core of Arrowood – we strive to act with honesty, fairness, and ethical principles in all that we do.
In essence, the Arrowood logo is more than just a visual symbol; it encapsulates our values, beliefs, and approach to business. It serves as a reminder of who we are, what we stand for, and how we aim to achieve our goals.”
